The Real Reasons
Why I Started NaijaConnect
I saw a problem: Nigerian SMBs are isolated, figuring things out alone, making mistakes others already made.
I wanted community: Not just content or courses, but a PLACE where SMBs connect, learn together, share wins and failures.
I realized the math: 1 client = ₦70k one-time. 1000 community members = recurring value + trust + multiple revenue streams.
I needed an asset that scales: Client work scales linearly. NaijaConnect scales exponentially (1 post reaches 1000).
I wanted something that compounds: Every post, every member, every connection adds value forever. Not like client work where you finish and move on.
I saw the gap: There's entertainment content. There's messy Facebook groups. But there's NO quality community for Nigerian SMBs specifically.
I wanted leverage: Instead of 1-on-1 coaching, I wanted 1-to-many (write once, reach 1000).
I realized community = warm leads: 1000 people seeing my content for 60+ days = 50-100 ready to buy. WAY easier than cold outreach.
I wanted freedom: A channel that runs on systems, not my time. So I can write, learn, code while it grows.